Since Google has declared page speed as a factor in Page Rank the need for image optimization for web has become a must.Besides more time it takes to load your page more chances are there that user closes your site and open some other site.
How to optimize?
there are 2 choices for you.First one is offline method using Photoshop or some other software. Second one is online method.
1)offline method
We will use Photoshop for this purpose. Follow these simple steps In Photoshop to optimize your image for web.
1) First open Photoshop and then press Ctrl+O or click on file then click open and browse your picture
2)Next click on file then select save for web or press Alt+Shift+Ctrl+S.
A window similar to as shown in the figure will open.
3)Check the optimized box in right most top corner.
4)Then go the right-most top corner. you will see your image quality in number.Change this value as you wish.
5)Now save your image and you are done!Your image is perfectly ready for web.
2)Online method
If you don’t want to do it the Photoshop way or you want to go the free way you may try some online image compressors like-
- Dynamic DriveThis is one of the best free online image compression tool.It supports GIF,JPEG,PNG formats.The best thing about this is when you upload a image for optimization for web it returns you a set of lossy and lossless images with preview so you can choose and download.The only drawback is maximum file size is near about 3 mb.
- Puny PNGThis is also a great online tool which provides good compression without compromising with picture quality.Even Wikipedia & ask.com also uses Puny PNG.In my experience compression level of it is better than dynamic drive.This site also provides some additional features to its pro users but for most cases free users have sufficient power.
Page Speed has direct impact on user satisfaction.When you can compress your images so easily then why force users to wait several seconds to open your page.If your site has so many high quality images then you can easily compress them without compromising with the quality .Give your site visitors lightning first web experience and they will never turn to other sites.
About Author
Arijit Mondal is a web designer from Kolkata,India who has a passion for creativity and enjoys experimenting with various techniques.SEO Ultimate is the place where he shares what he learned along the way.You can connect with him using Facebook or follow him in twitter.
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